The History of the Sazerac: From 1830s New Orleans to Now

A Sazerac on the marble counter of a 19th-century New Orleans apothecary
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The Archive · History & Exploration

The History of the Sazerac

From a Royal Street apothecary to the Sazerac House on Canal Street — Peychaud's bitters, the Coffee House, the Cognac-and-rye question, the absinthe ban, and the 2008 vote. The record as the sources give it, conflicts included.

1830s origin·Cognac legend, rye record·Myths checked

Full Guide Below

The Sazerac's history is better documented and more disputed than any other American cocktail's. A pharmacist's bitters, a coffee house named for a Cognac, a bartender-owner who built a bitters empire, an absinthe ban, a Depression-era substitute, a 1937 book that fixed the legend, and a 2008 vote that made it official — every piece is real, and almost every date has two sources that disagree. This is the Archive: the long version, with the conflicts left in view.

The deep-dives are above; what follows is the arc in one piece.

Sazerac timeline: the key dates at a glance (where sources differ, both are given)
When What happened
1782 Bernard Sazerac begins making cognac in Charente (Sazerac Co.). Sazerac-de-Forge et Fils is first advertised in the US in 1839.
1834 or 1838 Antoine Amédée Peychaud opens his apothecary at 123 Royal Street, New Orleans. The Sazerac Company and the Oxford Companion say 1834; New Orleans & Company's legend text says 1838.
1849–1857 Peychaud introduces his bitters. In June 1857 he advertises that they are in general use at the Sazerac House and other leading coffee houses.
1852 The Sazerac Coffee House is first mentioned in the local press, Aaron Bird proprietor, next to the Merchants Exchange on Exchange Alley.
1865–1869 Thomas H. Handy joins the Sazerac House in 1865 and buys it with colleagues in 1869 (Difford's says he renamed it then; the Sazerac Co. timeline shows the name in use by 1852).
1870s–1885 The traditional Cognac-to-rye switch — dated 1873, "the 1870s," "around 1870," 1885 or "after the Civil War" by different sources. David Wondrich disputes that it happened at all.
1876 Jerry Thomas prints the Improved Whiskey Cocktail, the Sazerac's structural precursor. No Sazerac appears in his 1862 first edition.
1890s–1902 Vincent Miret and Billy Wilkinson make the Sazerac House's specialty Whisky Cocktail. "Sazerac" is first named in print in 1899; bottled cocktails sell by 1899; bottled Sazerac Cocktails are marketed nationally from 1901 (Sazerac Co.); by about 1902 Wilkinson is credited locally with the drink.
1908 Boothby prints the earliest authoritative recipe, credited to Armand Regnier — absinthe-rinsed glass and, as scanned, "Sazerac brandy."
1912 Absinthe is banned in the United States.
1919–1934 Thos. H. Handy & Co. becomes the Sazerac Company (1919); back in liquor 1933; Herbsaint created 1934.
1937 Stanley Clisby Arthur's Famous New Orleans Drinks codifies the Cognac-first legend and the coquetier story.
1938 and 1949 The Roosevelt's Main Bar opens Aug 1, 1938; Seymour Weiss buys the Sazerac Bar name in 1949; Sept 26, 1949, the "Stormin' of the Sazerac." Sources date the bar to either year.
1949–1970 Sazerac buys Herbsaint (1949) and reacquires Peychaud's Bitters (1970).
2007–2008 Absinthe legal again in the US (2007). Act 928 of 2008 makes the Sazerac the official cocktail of the city of New Orleans; the state-cocktail bill failed in the Senate on April 8.
2019 The Sazerac House opens October 2 at 101 Magazine Street, a few hundred yards from the original Coffee House.

Before the Sazerac: Peychaud and the Cognac

Two things had to exist before anyone could stir the drink: the bitters and the name. Antoine Amédée Peychaud opened his apothecary at 123 Royal Street — today's 437 — in 1834 by the Sazerac Company's and the Oxford Companion's account, or 1838 by New Orleans & Company's. Between 1849 and 1857 he introduced his own bitters, and in June 1857 he advertised that they were in general use at the Sazerac House. The story that he served Cognac and bitters in an egg cup, a coquetier, and so coined the word "cocktail" comes from Stanley Clisby Arthur in 1936–37 and cannot be true: "cocktail" was in print by 1803 and defined in 1806, when Peychaud was an infant. Wondrich and Philip Greene (a Peychaud descendant) have both said so; the Sazerac House's own exhibits now frame it as legend.

The name came from a bottle. Bernard Sazerac began making cognac in 1782; Sewell T. Taylor, who ran the Merchants Exchange Coffee House from 1845, went into the liquor business in 1849 promoting Sazerac-de-Forge et Fils exclusively. The full weighing of the evidence is in who invented the Sazerac.

The Sazerac Coffee House

The bar is first mentioned in the local press in 1852, with Aaron Bird as proprietor, next to the Merchants Exchange on Exchange Alley; Taylor appears to have financed it. After Bird's death John B. Schiller took over (the Sazerac Company says 1860) and hired Thomas H. Handy as a clerk. Here the sources part ways: Difford's says Handy took over and renamed the bar the Sazerac Coffee House in 1869 or 1870, the Sazerac Company's timeline shows the name in use by 1852, Wikipedia (citing Sara Roahen) says Bird renamed Taylor's Merchants Exchange, and the Sazerac House and Roosevelt give a round 1850. Handy's own dates are not disputed: he started in 1865, bought the house with colleagues in 1869, became sole New Orleans agent for Sazerac de Forge et Fils in 1873, dissolved the firm in 1878 while keeping Peychaud's Bitters, and rebuilt and reopened the Sazerac House in October 1882. Peychaud, having sold his Royal Street building in 1868, made the bitters formula for Handy, who sold it under his own name; Difford's dates that acquisition to 1873.

The Cognac Question

The traditional account says the Sazerac Coffee House's drink was made with Sazerac-de-Forge et Fils Cognac until phylloxera devastated the French vineyards and Handy switched to Maryland Club rye. The switch is dated 1873 in accounts derived from Arthur and the Sazerac Company, "the 1870s" by Difford's and Whisky Advocate, "around 1870" by Wikipedia, 1885 by the Sazerac Company's own timeline and "after the Civil War" by the IBA, whose official spec is still a Cognac drink. David Wondrich, in the Oxford Companion, disputes the premise. The Sazerac is first mentioned in print in 1899; earlier advertisements show only that the bar stocked Sazerac cognac and Peychaud's; the house specialty of the 1890s was a Whisky Cocktail made by Vincent Miret and Billy Wilkinson, and it became the "Sazerac cocktail" under Wilkinson by about 1902. The one complication is Boothby's 1908 recipe, which the scan reads as "a jigger of Sazerac brandy" — Difford's summarizes the same recipe as whiskey, and the Cocktail Kingdom Library notes that many wrong recipes circulated in early-20th-century books. RyeCentral presents the Cognac-first story as the traditional account and the record as Wondrich gives it; the argument is laid out in why the Sazerac is a rye drink and Cognac vs rye Sazerac.

Who Added the Absinthe

Disputed too. Boothby (1908) credits Armand Regnier of New Orleans; Arthur (1937) credits Handy; Difford's and New Orleans & Company credit a bartender named Leon Lamothe, which Difford's calls uncertain and dates to 1858 or about 1870 on its Sazerac page, while New Orleans & Company says 1873. What Wondrich documents is the technique: rinsing the glass with absinthe and discarding the excess was the Sazerac House's distinctive touch, described in a Chicago newspaper in 1901.

Bottles, Books and the Ban

The Sazerac House was selling bottled cocktails by 1899, and Thos. H. Handy & Co. — re-established in 1893 by William McQuoid after Handy's death — marketed bottled Sazerac Cocktails nationally from 1901. Research has confirmed a hint of maraschino in them, the trace Wondrich's reconstruction of the Miret-Wilkinson Sazerac preserves. The drink had spread nationally by about 1910. Then in 1912 the United States banned absinthe, and in 1919, ahead of Prohibition, the company reincorporated as Sazerac Company, Inc. It returned to liquor in 1933. The next year J. Marion Legendre and Reginald Parker, who had learned absinthe-making in France during the First World War, created Herbsaint — first sold as "Legendre Absinthe" until federal regulators objected to the word, and never containing wormwood. It became the New Orleans rinse of record and, by Difford's account, still is.

Arthur's Book and the Sazerac Bar

Stanley Clisby Arthur's Famous New Orleans Drinks and How to Mix 'Em, first printed in November 1937, fixed the canon as most people still know it — Cognac first, Handy as curator of the recipe, a dash of Angostura alongside the Peychaud's. Wondrich writes that Arthur "was never a particularly meticulous researcher" and presented speculation as fact; the book remains the source of the De La Louisiane and Vieux Carré specs. The Roosevelt Hotel's room opened as the Main Bar on August 1, 1938; in 1949 Seymour Weiss bought the rights to the Sazerac Bar name, and on September 26 of that year New Orleans women stormed the previously men-only bar, re-enacted every year since. The Oxford Companion dates the Roosevelt's Sazerac Bar to 1949; New Orleans & Company says it began serving the drink in 1938. Sazerac was acquired by Magnolia Liquor in 1948, bought Herbsaint in 1949 and reacquired Peychaud's Bitters in 1970.

Revival and Recognition

By the late twentieth century Peychaud's was nearly unavailable outside New Orleans. The craft-cocktail revival brought the drink back along with rye and, from 2007, legal absinthe; Chris McMillian's 2007 Ritz-Carlton Sazerac and Cure's 2010 spec became the modern house standards. In 2008 State Senator Edwin Murray's Senate Bill 6 proposed the Sazerac as Louisiana's official state cocktail; the Senate rejected it on April 8. Amended to designate it "the official cocktail of the city of New Orleans," it passed the House 62–33 and became Act 928 — New Orleans & Company gives June 23, 2008. It is not the state cocktail of Louisiana. On October 2, 2019 the Sazerac House opened at Canal and Magazine, with a Peychaud's bottling line and a still making Sazerac Rye. The canonical build the whole story points to is the rye Sazerac recipe; the family is mapped in Sazerac Variations and Sazerac by Spirit.

The ryes that carry the tradition today — scored and ranked.

Shop Best Rye for a Sazerac

The Sazerac and the Old Fashioned

The two drinks share a formula — spirit, sugar, bitters — and the Oxford Companion says that apart from the absinthe rinse the Sazerac was nearly identical to Jerry Thomas's 1876 Improved Whiskey Cocktail, itself an Old Fashioned dressed with maraschino and absinthe. PUNCH calls the Sazerac New Orleans' take on the Old Fashioned. The Old Fashioned's own story is told in the Old Fashioned Corner's history of the Old Fashioned, and the two are compared directly in Old Fashioned vs Sazerac.

Frequently Asked Questions

When was the Sazerac invented?

The drink is first named in print in 1899, and the Sazerac House's whisky cocktail it grew from dates to the 1890s. The traditional story places a Cognac version in the 1850s at the Sazerac Coffee House, but David Wondrich finds no evidence for it.

Who invented the Sazerac?

No single person is documented. Local opinion in 1902 credited Billy Wilkinson, a bartender at Handy's Sazerac House; Boothby's 1908 recipe is credited to Armand Regnier; Arthur's 1937 book credits Thomas Handy. Antoine Peychaud supplied the bitters, not the drink.

Was the Sazerac originally made with Cognac?

That is the traditional account, still told by the Sazerac Company and encoded in the IBA's spec. The printed record Wondrich assembled shows the drink first named in 1899 and already a rye whisky cocktail. Present it as legend.

Is the Sazerac the official cocktail of Louisiana?

No — of the City of New Orleans. The 2008 bill to make it the state cocktail failed in the Senate on April 8, 2008; the amended Act 928 designates it the official cocktail of the city of New Orleans.

Did Peychaud invent the word 'cocktail'?

No. The egg-cup (coquetier) story comes from Stanley Clisby Arthur in 1936–37; 'cocktail' appears in print by 1803 and was defined in 1806, when Peychaud was a baby. Wondrich and Philip Greene have both debunked it.

Why do New Orleans bars use Herbsaint instead of absinthe?

Absinthe was banned in the US from 1912 to 2007. Herbsaint, created in New Orleans in 1934 by J. Marion Legendre and Reginald Parker, filled the gap and became the local standard; most New Orleans bars still use it.

Frequently Asked Questions (Voice Search)

How old is the Sazerac cocktail?

At least 125 years by the printed record — first named in 1899, with the Sazerac House's whisky cocktail behind it in the 1890s. The traditional story reaches back to the 1850s.

Is the Sazerac America's first cocktail?

No. 'Cocktail' was defined in print in 1806; the Sazerac is first named in 1899. Whisky Advocate suggests it may have been the first named cocktail — a weaker claim; New Orleans historian Elizabeth Pearce's point is that "we know the original elements and can still get them."

What is Herbsaint?

A New Orleans anise liqueur created in 1934 as an absinthe substitute, first called Legendre Absinthe, never containing wormwood, owned by Sazerac since 1949.

When did the Sazerac become the official cocktail of New Orleans?

In 2008, by Act 928 of the Louisiana Legislature — New Orleans & Company gives June 23, 2008 — after the Senate rejected a state-cocktail version on April 8.

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The Sazerac Corner

Complete map of every Sazerac build and variation, the rye and Cognac question, the rinse, the bitters, the bottle picks and the New Orleans history — RyeCentral's full library for the cocktail.

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